Created by Matt Helders and James O’Hara, Ambulo is an all day café blurring the boundaries between cultural space and relaxed community hangout.
Here at The Mindful Rambler, we talk a lot about interpretation, storytelling, and sharing experiences, often through cultural lenses. So naturally, as a museum/arts professional who cares a lot about engaging the public, I’m always thinking about more ways to explore the theme of visitor experiences. Last month, all day café Ambulo opened its first location in Sheffield, UK, and in following the café’s updates on social media, I was impressed by how successfully they’ve been sharing their story. Each of their Instagram posts is an invitation to the public – to everyone – to join them in the space and enjoy their visit.
Arctic Monkeys drummer Matt Helders and The Rockingham Group co-founder James O’Hara, who have been friends for years, conceptualized Ambulo and have seen it through to its opening. They collaborated with Museums Sheffield to launch two locations; the first at the Millennium Gallery, and the second opening soon at Weston Park Museum. Alongside its setting in a cultural space, Ambulo’s welcoming vibe makes it an ideal example of visitor engagement done right.
JO: Essentially via a tender process. We were the only local independent to make it to the final 5, the rest were national operators with a much more experienced background in these sorts of spaces. However, I think our history of cultural engagement in the city (I’m the co-founder of Tramlines music festival) and our track record of transforming interesting, somewhat derelict buildings (Public is located in a former gents toilet) excited Museums Sheffield and our enthusiasm for the project balanced out the obvious risk element associated with choosing a smaller company like ours.
JO: We have a core group of collaborators who we have worked with on almost all our projects. Rocket Design (Ben Pickup) make and build all our interiors, Totally Okay (Nick Deakin) has designed all the branding and associated imagery of this project and all our previous businesses, India Hobson takes all the photos, Swallows and Damsons have done all the beautiful floral displays and New Phase LED do all our lighting design. We’ve done so much together that we all have a real shorthand and understand how each party works. They’re an amazing group of people.
SVY: Thanks for taking the time to speak with us! I’m looking forward to following Ambulo’s future programming, and I can’t wait to check it out in person one day soon.
Ambulo is now open in the Millennium Gallery, 48 Arundel Gate, Sheffield, UK. The café’s second location is slated to open at Weston Park Museum, Western Bank, Sheffield.